Every independent vacation rental owner will want to attract as many visitors to their vacation rental website as they can.
Here are a number of things to consider when looking to attract more visitors to your website.
Maximize the SEO of your site
If you are already a Homes and Rooms subscriber, the design of your website has been optimized for SEO (search engine optimization). However, there are other ways in which you can influence how high up the rankings your site appears on a Google search. For instance, by targeting keywords, by creating content that is unique to your site and is helpful to guests, by optimizing your pages for keywords and by creating and attracting back links (those that point back to your site from other sites). Being higher up the rankings will attract more visitors to your website.
Consider running a PPC campaign to attract more visitors
Using Google’s AdWords you could create and run a PPC (pay per click) campaign which will get you on the first page of a search and could attract more visitors. You have to bid for this listing and you pay only when someone clicks on your ad. It has the advantage that you can set budgets and decide precisely how much you will spend.
Email previous guests
Depending on how long you’ve been renting out your property, you should have a significant list of previous guests and prospects that you can market to by email. This inexpensive approach can be an effective way of attracting customers back and converting prospects as well as keeping your property to the fore in their minds. Subscribers to Homes and Rooms are able to set up such email campaigns very quickly and easily using the online tools we provide.
Investigate Google remarketing
Google remarketing allows you to show ads to those who have previously visited your website while browsing. It works by tagging pages of your site corresponding to those categories you want to promote.
For example, you could use it to highlight features in high demand on your property: a swimming pool or air conditioning. You can then create an AdWords campaign to show highly relevant messages (such as ads highlighting these features) to people who’ve previously visited pages as they browse sites across the Google network and attract more visitors to your website.
Remarketing can be a good way to stay engaged with your target audience – presenting them with relevant ads and offers across the Web – and making sure your brand is at the top of mind when they’re ready to buy.
Get into social media and blogging
Creating and sharing content on social media channels is becoming increasingly important as a way of growing your online following and and as a tool to attract more visitors, creating consistent streams of traffic to your website. If you’re not already signed up, join the big players – Facebook, LinkedIn, Twitter, Google+ and consider starting up your own blog. The content creation and sharing process can even help with your SEO efforts.