Tips on branding and how to leapfrog to the top of the lists
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Why is branding so important? Because how your website looks, how it says things and what it says are all part of how you brand your vacation rental property. Together, they make up your shop window, providing the first, and sometimes the last, glimpse of what your property has to offer. In the highly competitive vacation rentals market, a poorly designed website will be little more effective in filling your reservations diary than putting up a hastily painted sign in the window of your property!
Branding is creating an image for a product – in this case your property – in the mind of consumers. It aims to establish a significant and differentiated presence in the market to attract and retain loyal customers. To be truly effective and memorable, how you brand your vacation rental needs to be consistent across your website and marketing.
So, how you brand your vacation rental needs to be attractive, meaningful and relevant all at the same time, while holding it’s own against the welter of professionally produced material on the web. Not easily or quickly achieved if you’re unfamiliar with web design or don’t want to run to the expense of a professional consultancy.
Experienced design professionals
Here at Homes and Rooms we’re very experienced in web design and marketing and have made available a professionally designed range of website templates for our subscribers to choose from. These can be quickly and easily applied to the free website we provide, without the need for any specialist knowledge. Subscribers can have a professionally finished and functioning website reflecting their own brand within minutes.
The main considerations when building your website should be to appeal directly to the demographic of your target customers and to allow easy navigation so that guests and prospects can quickly find the information they need.
Another prime consideration when designing your website and deciding how to brand your vacation rental property is the choice of colors as these help set the mood and tone. You might want a color palette that’s restful and calming, or one that’s refreshing and dynamic, to reflect the character of your property? Our color choices cover most options, but if you want a perfect fit for a premium property, we also offer a Custom Design Service.
Unique selection of tools to help you
Remember too that while the visual representation of your property – or brand – is vitally important, how you brand your vacation rental property should extend through to everything you do. Having a great shop window is just the beginning – you need to follow through with the professionalism of every part of your service. By using the unique selection of online tools we provide, Homes and Rooms subscribers have access to the most current solutions, reinforcing their professionalism in the eyes of their guests and providing another reason to put them top of the list when deciding where to stay.
Links to similar topics:How to set up your Homes and Rooms websiteTemplate v custom – choosing the design that works best for your website