It’s all about increasing the chances of your website being seen and read. Basically, the more lookers you get, the more bookers will result. But while many still browse for vacation rentals on their home computers, a fast growing and significant number are using their portable tablets and mobile cell phones for this. Their only viewing of your site will likely be on one of these devices and, if the mobile website has not been optimized for this, viewing and navigating will prove difficult and prospects will quickly move to the more easily accessible sites of your competitors.
Providing a professional image for your property and brand is vital. If the prospect’s first impression is of an unclear, confusing mobile website on their device, you’ve probably lost them.
Having a mobile-optimized site, such as that offered to all Homes and Rooms subscribers, means that your prospects get the best possible display whatever the device – desktop, laptop, tablet or smartphone.
There are other good reasons too. Because of the way Google responds to searches via tablets and smartphones, a mobile-ready site will come higher on their list – improving your coveted SEO (search engine optimization) and increasing the chances of your property being seen and reserved.
It may also give you an advantage over less-savvy competitors who may not even be aware of this development. Take a look at a few competitor websites via your smartphone and see what a difference preparedness and the lack of it can make to the mobile website display presented to potential guests.
Convinced by benefits of a mobile website
We’re so convinced by the benefits of mobile optimization that we can’t imagine an effective property website without it. The good news for those vacation rental owners who have just become aware of this phenomenon is that you don’t need to tackle any complex changes to your website. A mobile website comes as part of our free website and free hosting service.
One thing is for sure, with internet-enabled tablet and smartphone use growing so fast, the need for optimization for your mobile website can only increase.